The Truth about Public Relations

The Public Relations Manifesto says:

“I am not a flack, a shill, a barker, a hustler, or a spinner. I do not stonewall, distort language, construct false images, or blindly follow directions in the interest of my organization or its leaders. I am a public relations professional, and what I do is serve my organization, society, and profession as a communicator, professional, advocate and activist,” (Berger, Reber).

The purpose of public relations is to help organizations make good choices and do the right things. It is a PR practitioners job to help organizations balance these needs and its social responsibilities.

Berger and Reber say, “Through communications we gain or lose trust, build or destroy relationships, include or exclude others, unite or divide. We make meanings through communication, which is the real bottom line in an organization.”

PR professionals don’t spin, they look at the WHOLE issue at hand and find the light at the end of the tunnel. Through our use of communication we find the best venues for our key messages. We use strategic communication to solve problems and maintain an open line of communication with the public and our specific publics.

We not only communicate, but we evaluate our messages through situation analysis. We believe that transparency, ethics and communication are the fundamentals to our practices and we strive to the best of our abilities to achieve our goals as communicators.

We write, edit, plan, program, place, produce, and evaluate communications.

I will leave you with this:

“The profession will be weak if we believe it is weak. It will be weak if we practice it in that manner.”

~ by stacistringer on April 19, 2008.