Made to Stick

Throughout college I couldn’t stand having to buy course books and packets- lets be honest I probably only read about 25% of them. This number may sound shocking for most, but it wasn’t until I got into my PR major courses that I actually started reading the books assigned- I mean this was my future.

The first course book that I fell in love with was “Made to Stick: Why some Ideas survive and others Die” by Chip and Dan Heath. This is the first course book I picked up and skimmed the first chapter and found myself actually reading and enjoying the message it was sending. I think that’s when you know you’re in the correct major. I actually found myself pitching this book to my friends starting their own business as a book they should all read!

This book starts out telling you about the authors friend of a friend, this man named Dan who was on a business trip in Atlantic City. Dan was waiting for his flight home, and he grabbed a drink at a local bar. Before he was about to leave a beautiful woman came up and offered to buy him a drink. That was the last part of his night he remembers. He woke up the next morning in a hotel room in the bathtub lying in a tub of ice. Next to him on a table is a note and a cell phone that says “don’t move CALL 9-1-1” his kidney had been stolen. Typical Urban legend, Nip/Tuck did it two seasons ago.
Anyway, the point is- this message sticks. It’s something you can remember and tell it almost verbatim because its interesting to you.
The book goes on to compare it to a financial strategy of a non-profit organization. How is someone supposed to remember some mummble jummble of a financial statement and make that stick in your mind and even slightly repeat it. I just read it and have no idea what it said.

The Heath brothers do an extraordinary job of hooking the reader in this New York Times Bestseller. Pick it up. Buy it. It will Stick with you.

Visit the website at http://www.madetostick.com

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~ by stacianne on October 26, 2008.

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